How An SSL Certificate Can Help Your Google Ranking
The vulnerability of your website to cyber-attacks and data loss can be significantly reduced by installing an SSL certificate, especially if you have an e-commerce site. But with Google’s announcement that SSL certificates are now considered a critical factor for search engine rankings, it’s imperative for website owners to install an SSL certificate. Despite their positive impact, many marketers and website owners neglect to do just that. Here’s why your website needs one.
Let’s start by defining what an SSL certificate is…
The tech explanation:
An SSL Certificate (Secure Sockets Layer) is a technique to encrypt web communications between client and server systems. In addition, it confirms the identity of the web server. This process is extensively utilised to ensure that the client is interacting with the individual or organisation that the website claims to represent.
The basic explanation:
Whenever you check Google search results, you’ll see both HTTP and HTTPS websites. Websites without an SSL Certificate (HTTP) will have to face the repercussions of Google’s policy as it marks the website as ‘Not Secure’ and Google Chrome changes the HTTP security indicator to a red triangle.
How does it impact SEO rankings?
Google has confirmed that a secure website with an SSL certificate will have an advantage over websites that aren’t as secure and encrypted — provided other SEO factors remain the same.
It is important to understand that having an SSL certificate won’t just magically propel your site to the top of the search results. However, if you’re taking care of the other ranking factors (of which there are more than 200) and doing all the other important things right, having an SSL certificate can provide a much-needed boost to overtake other websites in a tough and competitive niche.
Unencrypted websites without SSL certificates also fail to deliver a good user experience, which is also a factor penalised by Google. The indirect effect of having an unsafe site eventually leads to a demotion in rankings. The domino effect further pushes the site down.
Even for a content-based site with no involvement of sensitive data, securing it with an SSL Certificate is worth the investment to avoid search ranking penalties. As your rankings are hampered if your website doesn’t have this security certificate, you won’t be able to attract the desired traffic on your site or reach your desired conversion rate. At the very least, the presence of the certificate helps to develop trust with the user.
As users are becoming more aware of website security, SSL Certificate will have a more significant influence on search engine ranking in years to come. That means that now is the right time to buy an SSL Certificate and stay assured of the security issues.