5 Tips For A Happy New Financial Year
Another financial year is done and dusted. Your business has probably already had a tax planning and review appointment, and you’re looking forward to finally having a bit of downtime.
If you’ve already prepared to review your budget and activities, congratulations – you’re well ahead of the pack! But if not, there’s no need to panic. Here are our top tips to help you save money and improve results this financial year.
We’ll start off simple…
1. Create Complex Passwords
To be more specific, it’s a good idea to change some of your passwords. If you have any weak passwords or duplicate passwords, change them as soon as possible. While you’re at it, don’t underestimate the importance of creating complex passwords, especially for protecting financial data. If you’re still using a combination of your pet’s name and your date of birth, it’s time to up the security. Instead, try using the first letters of each word in a memorable phrase. Using a tool such as LastPass can also help you to keep track of all your passwords and how secure they are.
2. Back Up Everything
Protect the data on your devices and servers by keeping up-to-date backups, either on an external device or in the cloud. Not only can it prevent you from losing files and documents you’ve spent the last year creating, but it can also protect your files from being stolen and held hostage by cybercriminals. This is one of those things that can easily be overlooked, so assigning this chore to a significant date in the year can help you to remember.
3. Write a Marketing Plan
In the past financial year, you may or may not have had a marketing plan. An annual marketing plan helps to keep you on track with goals and objectives for the year. Taking the time to write a marketing plan will also give you an opportunity to mobilise any surplus capital and invest it towards profitability over the next financial year. The first step is to get yourself organised by making a list of all the marketing components or categories that are important for your business. We’ll touch on this in more detail in an upcoming blog post.
4. Conduct a Content Audit
Review the content you created last financial year. Making a list of the top 10 performing content pieces will help you to understand what made them successful. Were they timely and well written? Did you target a specific audience that was very receptive? Analysing where you’ve done well and where you can improve is essential to ensuring you can replicate the process in the future. While you’re doing this, don’t forget to take note of what didn’t perform so well and why. Don’t be afraid to revisit older content to keep it up to date, too.
5. Do That Thing You’ve Been Avoiding
When you’re working in a business, it can be hard to find the time to work on it. There’s probably at least one element of your business that you’ve been wanting to change but haven’t made the time for yet. Now is the time. Whether you’ve been meaning to upgrade your website, book equipment upgrades, reach out to clients you’ve lost contact with or look for a better deal for your business banking, there’s no time like the present. Work out what you’ve been avoiding – then plan exactly how you can get that off your to-do list for the year.
Take the next step today
Now that you’ve worked through these 5 things, it’s time to think bigger. Zib Media, leading digital marketing agency Melbourne & Australia-wide, can provide you with the perfect solution to a careful and critical analysis of digital marketing activity performed this past year. Our experienced marketing specialists can guide both small and large enterprise businesses through their analysis and offer direction for the next twelve months.
Arrange a free, no-obligation consultation with our marketing experts. We can provide a fresh set of eyes, some expert recommendations and prepare your new marketing strategy to improve your bottom line in the new financial year.