A digital master build
Rycon Building Group is an award winning builder in Melbourne, specialising in luxury custom built homes and sloping blocks. Despite their reputation for excellence, they weren’t visible to their potential online target market through organic channels. The existing business website was in need of some major improvement in order to start generating more leads and conversions.
Our web design and development team overcame this problem by improving the overall look and feel of the existing site. We transformed the website to become more user-friendly and display interesting and optimised content. We ensured that the new site accurately showcases a gallery of high definition project photographs to clearly communicate the brand message and available services.
This digital strategy resulted in the significant improvement of organic search results for Rycon, ranking as the number one result for all targeted keywords. Their website conversions are continuing to grow, as is the business.