YOUR AUDIENCE AWAITS.
FIND THE PEOPLE THAT WILL LOVE YOUR BRAND..
Buying audience not inventory
Boost your sales by targeting the right consumer, with the right message, in the right context. Rather than purchasing blocks of pre-sold inventory that is broadly related, Zib Media allows you to reach your desired audience with programmatic buying. Our programmatic buying systems assess millions of data features all in real time, to find your ideal consumer. That way you only pay for consumers you actually want to reach, instead of paying for the wrong kind of audience.
PROJECT 1. SUKIN Australian natural skincare
Sukin came to Zib Media as a favourite Australian brand with a great website that was already well established. But with the brand continuing to expand and a host of new products set for release, targeted online marketing was essential for their continued growth. We planned to increase their organic website traffic, impressions and overall brand exposure to assist Sukin in reaching their business objectives.
Our display marketing campaign for Sukin involved increasing the digital presence of the brand across multiple channels. The main objective of the campaign was to dominate the front page of Google search results and help the business to stand out against its competitors. Through this increased awareness, we would drive more traffic to the website and convert these visits into purchases. By implementing and maintaining a national SEO campaign, as well as managing a successful PPC campaign, we were able to achieve over 300 first page results for the brand.
PROJECT 2. Caydon Property Group
Caydon Property Group is one of Melbourne’s leading property developers, known for their innovation and timely service. Caydon came to Zib Media with the goal of obtaining more enquiries for new apartment developments for sale through their existing website. The site was not ranking in Google as high as it could, and didn’t accurately showcase the stunning developments available through the Caydon.
Our display marketing campaign was designed to ensure that the Caydon Property Group website was geared to attract and convert lots of targeted prospective clients. After an in-depth competitor analysis and assessment of the existing website, we developed a targeted SEO campaign that would not only drive more genuine traffic to the site, but also encourage conversion of these visits into sales. The strategy also involved further integration of high quality photography to provide site visitors with an enticing gallery of current developments.